Episode 5 Recap: Exercise Effectiveness Framework– How to Choose the Right Movements (Not Just the Flashy Ones)
We’ve all seen it—and maybe done it: Writing programs filled with exercises that look cool, feel hard, or follow the latest trend... but lack real purpose. In Episode 5 of Frameworks, Carl Hardwick gets straight to the point: Great coaching isn’t about being impressive. It’s about being effective. And it starts with choosing the right movements—for the right reasons.
Back Room Talk Coach Spotlight: How I Became an OPEX Coach While Working in Tech - Devin Wells Spotlight
This episode of Back Room Talk takes us inside the world of Devin Wells, a part-time coach at OPEX Round Rock who balances his coaching passion with a successful tech career. From his journey as an inquisitive client to becoming a coach who empowers others toward autonomy, Devin shares valuable insights on building genuine client relationships, the power of effective communication, and how AI can enhance (not replace) the coaching experience.
Episode 4 Recap: Coaching Is Leadership — How to Lead with Integrity, Not Just Intensity
Coaching is more than sets, reps, or cueing movement. It’s leadership—and in Episode 4 of Frameworks, Carl Hardwick (CEO of OPEX & CoachRx) unpacks what it truly means to lead your clients with integrity, clarity, and purpose.
Your Weekly Content Anchor: How to Pick It, Build It, and Stick With It
In this episode of Marketing for Fitness Coaches, we’re breaking down one of the most powerful parts of your system: the Weekly Content Anchor. This is the core piece of content — podcast, newsletter, blog, or video — that grounds your strategy, amplifies your voice, and helps potential clients trust you faster. If you’re tired of trying to “be everywhere” online, this is your permission to simplify.
Lead Flow That Converts: A Coach’s Guide to Turning Interest into Clients
In Episode 6, we’re tackling one of the most common sticking points for coaches: What do I do with leads once they opt in? How do I guide them from “interested” to “invested”? This episode walks you through a simple, repeatable lead flow system that helps you follow up with confidence, book more consults without feeling salesy, and turn conversations into clients without getting stuck in the DMs. Whether your leads come from a free resource, a referral, or Instagram DMs, this episode will help you map a clear, trust-building path to the first consult and beyond.
Episode 3 Recap: How to Program Aerobic Training — The Foundation Most Coaches Overlook
When coaches think performance, they often think power, speed, strength. But in Episode 3 of Frameworks, Carl Hardwick makes a bold and necessary statement: “Aerobic work is not optional. It’s foundational.” Far from being just “cardio,” aerobic training plays a critical role in everything from recovery and stress regulation to mood, cognition, and long-term health. And yet—it’s often misunderstood, misapplied, or ignored entirely.
AMA CoachRx Weekly Challenge: Address Fading BLG Enthusiasm
As fitness coaches, we've all experienced it—a new client starts their journey full of enthusiasm about tracking behaviors, lifestyle habits, and goals (BLG), but within weeks, their motivation mysteriously vanishes. Client check-ins become sporadic, lifestyle tracking becomes inconsistent, and once-detailed journal entries dwindle to occasional notes.
AMA CoachRx Weekly Challenge: Addressing Push-Pull Imbalances: A Coach's Guide to Shoulder Health and Performance
As fitness coaches, we've all encountered clients with noticeable strength disparities between pushing and pulling movements. These imbalances can significantly impact performance, movement quality, and long-term shoulder health. When a client uses the same weight on both sides despite visible asymmetries, it presents a complex coaching challenge that requires systematic assessment and thoughtful programming.
AMA CoachRx Weekly Challenge: The Masculine-Feminine Continuum as a Coaching Framework
As fitness coaches, we've all experienced those moments when our perfectly designed program seems to miss the mark with a particular client. The programming is sound, the progressions are appropriate, yet something in the communication just isn't connecting. This disconnect often stems not from a flaw in our technical knowledge, but from a misalignment in how we communicate with our clients.
AMA CoachRx Weekly Challenge: Individual Design Coaching Model
As fitness professionals, we've witnessed a significant shift in what clients expect from their fitness experience. The days of one-size-fits-all programming are waning as more clients seek personalized approaches tailored to their specific needs, goals, and circumstances. This transition toward Individual Design (ID) represents both a challenge and an opportunity for coaches committed to delivering transformational results.
CoachRx Programs: A Deep Dive Into the 12/8/4 Wave Load Program
Ever wonder how elite coaches maximize strength gains through neurological priming? It's not just about moving weight—it's about strategically sequencing work to tap into your body's natural performance enhancers. Today, we're exploring CoachRx's "12/8/4 Wave Load Program" with Ashley to reveal the science-backed approach that separates professional programming from random workouts.
May on the Mic: 11 New Episodes & a Brand-New Show Every Coach Should Queue Up
May on the Mic: 11 New Episodes & a Brand-New Show Every Coach Should Queue Up
Lead Magnets That Convert: How to Attract and Warm Up Coaching Leads
What Is a Lead Magnet, Really? It’s not “just a freebie.” A lead magnet is a high-value resource you offer in exchange for someone’s email (or phone number) so you can follow up and build a relationship over time. It should solve a specific problem, feel worth it, and help someone experience a preview of what it’s like to work with you. It’s not fluff. It’s trust-building.
Episode 2 Recap: Longevity Strength Training Principles – Why Intent Beats Intensity
In Episode 2 of Frameworks, Carl Hardwick peels back the layers on a topic most coaches think they’ve mastered: strength training. But this time, it’s not about reps, percentages, or program hacks. It’s about principles—the foundational ideas that separate short-term progress from sustainable, long-term development.
Beyond the Post: A Fitness Coach’s Guide to Real Marketing
Beyond the Post: A Fitness Coach’s Guide to Real Marketing Subtitle: If your only marketing strategy is posting on Instagram, you’re missing the system that actually grows your coaching business.
Introducing Frameworks with Carl Hardwick: A Podcast for Coaches Who Want to Build Something That Lasts
Welcome to the debut episode of Frameworks with Carl Hardwick — a podcast built for fitness coaches who want to go beyond surface-level tactics and start building a coaching practice that actually lasts.
The Coach’s Advantage: Why You Already Have What It Takes to Market Confidently
You’re not “bad at marketing.” You’ve just been looking at it the wrong way. You already have what it takes to build a marketing system that works. Marketing isn’t a different job. It’s coaching — applied outside the session.
April On the Airwaves:10 Fresh Episodes Every Coach Should Queue Up
April episodes dropped serious coaching wisdom across the CoachRx Podcast Network. From origin‑story mindset shifts to nuts‑and‑bolts taper templates, these nine standout episodes will sharpen how you design programs, communicate with clients, and future‑proof your coaching career.
Welcome to Marketing for Fitness Coaches
The show that helps you treat marketing like a natural extension of your coaching practice — not a separate job you dread. I’m your host, Kandace Dickson — CMO at OPEX and CoachRx — And each episode, I’ll share systems, strategies, and mindset shifts that help you market with the same care, consistency, and purpose you bring to your clients.
Coaching Women Through Perimenopause and Menopause: A Comprehensive Guide
Are you a fitness coach looking to better support your female clients through the changes of midlife? It's time to understand the unique challenges women face during perimenopause and menopause. In this guide, Coach Haley Milard provides practical strategies, insights, exercise modifications, and nutrition advice for this significant life stage.