Frameworks Episode 12 Recap: The Content Strategy Coaches Need to Win in 2025
In Episode 12 of Frameworks, Carl Hardwick sits down with OPEX & CoachRx CMO Kandace Dickson to unpack how coaches should market themselves in 2025. Kandace, brings over two decades of hands-on digital marketing expertise and breaks down essential insights specifically tailored for fitness coaches.
How to Stretch One Weekly Content Anchor Into Daily Posts That Actually Build Trust
How often do you hit “publish” on a podcast or newsletter then sprint straight into brainstorming the next big thing? That habit is costing you hours and leaving money on the table. In Episode 13 of Marketing for Fitness Coaches I show you how to take one Weekly Content Anchor and stretch it into daily posts that deepen trust instead of draining you dry.
Frameworks Episode 11 Recap: The Corrective Exercise Industry Is Broken
This week, Carl is joined by physical therapist and OPEX coach Frank Tardi to take on a topic that’s long overdue: the overcomplication and overcorrection of movement in the fitness industry. The truth? The corrective exercise world has become a minefield of pseudoscience, fear-based assessments, and paralyzing protocols. We’ve turned normal human movement into something to be afraid of.
Back Room Talk Coach Spotlight: Michal Scepko's Journey from Military to Elite Fitness Coaching
This episode of Back Room Talk explores the remarkable journey of Michal Scepko, a Slovakian fitness coach whose path from competitive swimmer to Navy SEALs combat diver to professional coach demonstrates how elite military training can forge exceptional coaching excellence. After 20 years of military service, Michal has built a thriving coaching practice.
Marketing Plateau? Diagnose Your System in 5 Steps
If you’re worried that your marketing isn’t delivering, you’re not alone. These plateaus hit everyone. The more you see them as part of your coaching business, the less likely you are to quit too soon. Here’s how to diagnose your system, keep momentum, and build a steady flow of leads again.
Frameworks Episode 10 Recap: The Consistency Equation: How to Build Health That Lasts
In Episode 10 of Frameworks, we’re getting into the overlooked engine behind long-term success: the systems and behaviors that make showing up inevitable, not optional. This episode isn’t about motivation. It’s about what works when motivation fades.
13 New Coaching Podcasts Direct from the CoachRx Network
Every two weeks, we spotlight the new high impact episodes across the CoachRx Podcast Network, a growing collection of shows created by coaches, for coaches who care deeply about the craft. Inside this roundup, you’ll find episodes covering: Smarter program design strategies, Mindset tools to unlock athlete performance, frameworks that make progress inevitable, Marketing tactics to help you grow
How to Make Time for the Work That Grows Your Coaching Practice
The Real Problem Isn’t “No Time”, It’s Unprotected Time. You already block hours for client sessions, workouts, and recovery, right? Those slots sit in your calendar like immovable plates on the bar. This episode is about giving your business-growth work the same weight. Marketing isn’t “extra.” It’s how you keep serving, keep earning, and keep coaching on your own terms.
Frameworks Episode 9 Recap: EFFORT: The Missing Ingredient in Your Fitness Program!
In Episode 9 of Frameworks, Carl Hardwick zeroes in on a truth many coaches overlook, not because they don’t know it, but because they don’t emphasize it: The best program in the world won’t work if it’s executed half-heartedly. This episode dives into why effort matters more than perfection, what real effort looks like, and how coaches can teach it, track it, and train it.
Community Call Recap: Solving the 23-Hour Problem: How to Coach Beyond the Gym Without Burning Out
Your clients spend one hour training with you and 23 hours living their lives. What happens in those other 23 hours often determines whether your programming actually works or if your clients hit a plateau after a few months.
Back Room Talk Coach Spotlight: From Darkness to Purpose: Deven Kennedy's Mission to Save First Responder Lives
This episode of Back Room Talk explores the powerful journey of Deven Kennedy, a police officer turned fitness coach who transformed personal tragedy into a life-saving mission. After experiencing injury and psychological trauma on duty, followed by the devastating loss of a colleague to suicide, Deven founded Resilience Through Fitness, a coaching service dedicated to supporting first responders across Canada and the United States through the unique challenges of their demanding careers.
Why Short-Form Content Is Failing Coaches (And What to Do Instead)
Long-form content is the secret most coaches overlook and the shift smart ones are starting to make. When someone spends 5, 10, or 20 minutes with you, they: hear your ideas, feel your coaching energy, and get to know how you think. That’s where trust starts to build. And that’s when people start seeing you as their coach, before they ever book a call.
Frameworks Episode 8 Recap: 5 Habits That Will Actually Improve Your Health
In Episode 8 of Frameworks, Carl Hardwick cuts through the noise and breaks down five simple, science-backed habits that drive real, lasting change. No gimmicks, just clear actions that improve digestion, energy, recovery, mood, and overall performance without needing to overhaul your entire life.
The Way of The Coach: The Timeless Art of Vibe Coaching
If vibe coding is about creating software through intuitive collaboration with AI, then vibe coaching is about creating transformation through intuitive collaboration with human potential.
8 Fresh Episodes: Recovery, Oly Lifts, HYROX & Local Leads
The CoachRx Podcast Network dropped eight brand-new episodes that cover recovery, Olympic lifting, hybrid-race prep, coaching credentials, mental toughness, principled programming, and digital local marketing. Queue the ones that map to your clients’ needs first, then circle back for the rest.
The Simple Tech Stack That Supports (Not Stresses) Your Coaching Brand
This episode breaks down tools for marketing, content creation, lead flow, and keeping things simple instead of chaotic. Kandace shares the tech stack she recommends, whether you're just starting out or looking to grow. Get practical advice on organizing your workflow, capturing client wins, scheduling posts, managing leads, and making your email marketing work for you. Make your tech stack support your strengths instead of slowing you down.
Episode 7 Recap: The 3 Training Phases Every Coach Must Understand
In Episode 7, Carl Hardwick breaks down one of the most overlooked—and misunderstood—aspects of program design: training phases. Specifically: Accumulation. Intensification. Deload.
Back Room Talk Coach Spotlight: Burnout Made Me Rethink Everything About Exercise: Mizar Fuente Ortega Spotlight
In this episode, Mizar Fuente Ortega shares his transformative journey from elite gymnast to a coach who prioritizes health over mere performance. He discusses his personal experience with competitive burnout, the evolution of his coaching methodology, and the importance of building supportive relationships with clients. Mizar emphasizes the need for coaches to adapt to individual client needs, especially in the wake of COVID-19, and highlights the significance of mentorship in the coaching community. He also reflects on the balance between coaching and personal life, the importance of skill acquisition, and the necessity of falling in love with the process of growth and development.
Local Isn’t Dead: Why Online Fitness Coaches Still Need a Local Presence
In this episode of Marketing for Fitness Coaches, Kandace breaks down: What “local” really means in the digital era (hint: it’s about relational proximity, not geography) How local awareness builds trust 10x faster than cold content 5 simple ways to activate your local presence, even without a physical gym
Episode 6 Recap: Medicine 3.0 and the Future of Coaching
The healthcare system is shifting. Reactive care is no longer enough. Precision, prevention, and behavior change are the new frontier. And fitness coaches? We’re not just part of it—we’re essential to it. In Episode 6 of Frameworks, Carl Hardwick sits down with Dr. Jesse Greer—physician, systems thinker, and co-founder of Preamble—to unpack what this shift means and where coaching fits into the future of health.